Why Marketing within Tata Steel is genuinely different?


Marketing within Tata Steel… …is genuinely different to any
other global organisation… …as it not only provides
direction strategically… …but it also focuses on pricing,
new product development… …and focuses on
customer portfolios. As a consultant I worked at a
lot of marketing departments… …but I can say there is a big
difference in working at Tata Steel. You can see we have a lot
of different markets. We are working at automotive… …engineering, packaging, construction. All those different products… …but also the different markets that we
have to enter with those products. We always have to think
about how we go to market. How do we reach the right person,
at the right moment… …with the right message. But also think about the
strategy of the company. I came to work at Tata Steel
via a family member. I started in 2008 within customer
services department. From that, had several roles
within that function… …moved up to a team lead. After several years I wanted
to move to a more strategic role… …and that’s the reason why
I chose for marketing. The biggest challenge
within my role… …is the complexity of the supply
chain that I work with… …which is UK construction. It’s ensuring that we
work with end clients… …whilst managing the relationships
we currently made… …with a number of members
of the supply chain. In my role as a Project Manager… …I have to bring people and
knowledge together… …and have to make sure that
every project that we run… …brings something positive… …or in the profit of Tata Steel
or in a customer experience. That’s a huge job… …but also a responsibility
that I really like. The pricing team is really
about creating… …a sustaining pricing excellence
within Tata Steel Europe. You have new product development,
you have pricing. You have specific teams who
work for specific sectors… …to look at OK where are the opportunities to
create the best value added in the market? Personal development is at the
heart of everything we do… …for employees within
this organisation… …and I have been fortunate
over the past 12 years… …to have a number of
training opportunities… …both internally and externally. If I look at other companies
compared to Tata Steel… …we really are looking for a collaborative
way of working together. And making sure we are making the
difference for our customers. Think about our the Marcomm… …think about the marketing manager
but also the pricing expert. There are a lot of different roles… …that have to work together
to make the best of it. I feel very privileged to be able to work within
the marketing function of Tata Steel. As I am able to work with colleagues
who are incredibly experienced… …and competent professionals
within their industry.