Hyundai Motor Reveals Vision for ‘Future Mobility’ at CES 2017 | Hyundai


(relaxing music) (funky music) – Afternoon everyone. Thank you for joining us for
today’s press conference. I’m Mike O’Brien, I’m in
charge of corporate planning, product planning and digital business at Hyundai Motor America. This marks the beginning
of a very exciting show for us here in Las Vegas. Hyundai first appeared
at the CES show in 2009 and I’m proud to say we were the first automaker to have an
independent booth at the show. Times have changed and so has CES. As auto manufacturers
enter the age of mobility, vehicles are evermore connected,
electrified and automated. The artificial line that once separated auto manufacturers from
tech firms has blurred. With that in mind, we have a
number of interesting things to share with you this afternoon, to give you a taste of what we’ve been bringing to this year’s
Consumer Electronics Show. Founded in 1967, Hyundai Motor Company has accomplished a lot considering it is a relatively young company within the automotive industry. I’m sure you’re all aware of the speed at which we’ve grown and how positively Hyundai products are received by customers and media all around the world. Our sales success reflects
our customer’s positivity. We’re selling vehicles in
more than 190 countries, and our global sales volume has reached close to five million vehicles. In addition to sales growth,
Hyundai Motors always place great emphasis on its
manufacturing capabilities and competencies in R&D. As we look to the future of mobility, we’re focused on enhancing our expertise in environmentally friendly energy, intelligent safety, advanced
human-machine interfaces, and smart lightweight materials. These key areas will be critical to our success in the future. We developed most of our
technology on our own, but when appropriate we seek the expertise of other organizations
that share our values and help us out. You will see an example of
this sort of collaboration later in today’s conference. For this year’s CES, we have chosen to share Hyundai Motors vision for future mobility. Our vision brings together
ideas and technologies that in many respects take us well beyond the traditional realm of
an automotive company. To provide more detail, I am honored, I’m very honored, to introduce
Hyundai Motor Company’s Vice Chairman, Euisun Chung who arrived here in an Autonomous IONIQ. (dramatic music) Hey how was the drive here? – Yeah, it was very good, impressive. I was able to doing
multi-task while being drived, autonomous driving allow. And made to be very much more efficient. I am very confident that freedom in mobility, many become a reality
much sooner than ever. Everyone expects, which I’ll touch up on later in my presentation. – Thank you Euis, uh the stage is yours. – Thanks O’Brien, thank you. Thank you Mike and uh, yes. It’s genuine thrilled to be here at CES where the world comes to celebrate innovation and technology. We are joining the
party by sharing our own vision for future mobility. It’s the start of New Year, and if you spent any time at this show, you will hear many people say we are at the start of new era of technology convergence
and hyperconnectivity. This has huge implications for mobility for how real people get around and how they interact with others, and the environment around them. The future of mobility
offers huge promise. We can already anticipate how vehicle will be able to reach out, seamlessly interacting
with other vehicles, and with the outside world, for a greater safety and convenience. And we can foresee true
freedom in mobility, where fully automated
vehicle eliminate accidents. As well as taking the stress
out of the daily commute. Crucially we are also
looking towards a future where eco-vehicle can
transport us without emissions. But how far into the future is all of this? How much is fantasy, how much is reality? How much is here now or
coming in the near future? Is it all for future generations, or will it benefit
today’s CES visitors too? These opportunities, and the various challenges they present, are what drive Hyundai Motor. Our focus, our vision, is the creation of clean and free and connected mobility. It is now part of our brand essence to create the
best mobility solutions. Hyundai Motor is becoming
a lifetime partner by providing the best technology solutions that care for humans and society making our customers lives
more convenient and safer. Our first mission is clean mobility. We want to create a better environment, making a lasting chance that will benefit people
today and generations to come. Environmental pollutions
has reached a critical point requiring global cooperation to halt climate change
and address air quality in our cities. Hyundai Motor entire value chain, from production to products is eco-friendly. For example: Hyundai Steel’s indoor storage facilities protect the environment from iron ore dust. And we have a production facility that capture solar
energy, making them more eco-friendly and sustainable. As for products, we have
intensified the development of eco-vehicle, achieving
class-leading fuel economy across our entire lineup. Not only for green cars,
but also for models with internal combustion engine. In addition, some of
our eco-friendly vehicle use environmentally friendly biomaterials, as well as bio paint that contains sugarcane and vegetable oil. I am very proud to say we now have the technology required for a spectrum of green cars, hybrid, plug-in hybrid,
electric and fuel cell. As you are aware, Hyundai
Motor was the first automaker to mass-produce hydrogen
fuel cell vehicle. The Tucson fuel cell. This model has been sold in 17 countries, including here in US,
as well as in Germany, UK and Australia. We have kept up the momentum with a recently launched Hyundai IONIQ. The world-first and only model with a three electrified
powertrains hybrid, plug-in hybrid and electric. In the US, the IONIQ hybrid
is the most fuel-efficient car ahead of all other internal combustion and hybrid cars. Moreover, eco-minded drivers have welcomed a news that the IONIQ Electric has been rated as the most efficient electric car by EPA. Looking ahead, we will launch 14 or more models by 2020, including five hybrid models, four plug-in hybrids, and four electric cars and one
fuel cell electric vehicle. What’s important is that we are fully ready to deliver every type of eco-car that customers want around the globe. All our eco-cars will
be highly fuel-efficient and we will not compromise
on driving dynamics and performance. We call this balance of
attributes bring performance. In 2018 we will launch a new generation hydrogen fuel cell vehicle. It will be completely new SUV model based on a new platform
developed especially for a fuel cell technology. This new model will also boast the latest in the car technologies, including our newest advanced
driver assistance system, all of which will underline
our technological leadership. We plan to announce more detail of this fuel cell vehicle
within the next few months. So stay tuned and watch this space. Our second mission is to
provide freedom in mobility. Freeing the driver from all constraints and limitations under the
safest possible conditions. Our R&D teams are developing
intelligent safety features that take account of driving conditions and respond to any new situation that a passenger, a pedestrian
or another driver may create. As a matter of fact, we
have already realized one of our dreams for
mobility with our IONIQ autonomous concept which was introduced at the LA Auto Show last year. We have one of these
concepts at our booth, and as you see us, you
may see two of these cars operating autonomously in
the Las Vegas Boulevard. We don’t believe that
the future has to appear unfamiliar and alien, and so we deliberately
made the IONIQ autonomous concept appear like any normal IONIQ. We have branded it to alert you to the fact this is no ordinary car. Some of you here today
have already experience these new hybrid motor technologies. We are passionate about
learning and improving, so I would be very exited
to hear you feedback. Rather than developing prototype vehicles, Hyundai Motor is currently
focusing on developing self-driving technologies
that can be commercialized in mass production cars. Our self-driving cars
will be readily available and at the same time affordable. That means more customers
can enjoy the latest advanced in safes mobility. The third important elements
of our human-care carrying vehicle is connected mobility. We believe that in the near future the major retail new
vehicles on the market will be connected. The connected car will not only be used as a means of transportation. It will become a hub that connects with everything around you. Your car will be
connected with other cars, your house, your office, and even the wider urban environment. The connected car will
facilitate new lifestyle that are more convenient, and linked seamlessly
to the world around us. Anticipating this connected era, Hyundai Motor is directing investment and resources to developed a
hyperconnected intelligent car. A vehicle that will connect
even more effectively with our customers lives. This ambitious evolution of our offering requires collaboration
with the new world biggest and the best technology companies to position Hyundai Motor at the pinnacle of technological development. One of our partner is global
eye-care leader Cisco. Which is working with us to enhance our automotive networks. Shortly we will share details of our collaboration with Cisco, and our vision of the
hyperconnected intelligent vehicle together with Mr. Peters from Cisco. In addition to this major
technology collaborations, we will enable our vehicles to interact with the internet of things, infrastructure, other vehicles and even our homes and workplaces. At this year’s CES, you will see an exciting
space of living projects which it shows Hyundai Motor’s
vision for future mobility. You can explore our Smart House, which can communicate with your car, blurring the line between
home, work and transportation. In many countries it is traditional at the start of a new
year to make resolutions to things we commit to doing and exciting new challenges we create to change our own lives
and those of others. I give you my word that Hyundai Motor will always pursue a challenging vision for future mobility. We will intensify our R&D investment with a focus on disruptive,
innovative technologies. To provide clean, safe
and connected vehicles. We will continue to work with leading global companies creating new and innovative solutions for future mobility. Now, I’d like to introduce Dr. Hwang, executive vice president of
Hyundai Motors R&D center to explain more about our connected car developments with Cisco. Thank you very much. (funky music) (dramatic music) – Thank you vice-chairman Chung. Hello everyone. It’s good to see you here in Las Vegas. My name is Seung Ho Hwang. I’m in charge of connected car development for Hyundai Motor Company. For us, the autonomous
driving car, connected car and eco-friendly car
are three core pillars to lead the advancement
of future mobility. Today I will explain about Hyundai Motors vision for connected car. For the past several years, Hyundai Motor has proactively prepared for the era of connected car. We have developed a broad
range of in-house technologies and platforms. From big data in the cloud, to software platform development, we now have vast
capabilities through teams dedicated to these areas. Moreover, as part of these steps, we have accelerated our development of connected car technologies in addition to strengthening the open innovation framework. We recently formed a
partnership with Cisco to lay the foundations for
the area of connected cars. Since April last year, both
companies has worked jointly on comprehensive areas of developments encompassing core technologies such as vehicle networking, Connected Car Platforms,
including connected car security technologies. The collaboration has worked well and soon we will be able
to showcase unprecedented breakthrough in
technological developments. Today we are introducing the direction of our development work with Cisco and we hope that you will
be able to understand what Hyundai Motor Company and Cisco envision for the future of connected cars. With this I’d like to introduce you to an executive member from Cisco who is leading the development of our connected car program. Please give a warm welcome
to Mr. James Peters as we invite him to the stage. (audience clapping) – Thank you Doctor. – Mr. Peters, it’s a great
pleasure to see you again here. Many are curious to know
more about the collaboration between Hyundai Motor and Cisco and what the outcome of
our collaboration will be. Can you set out some details of our joint work on connected vehicles? – Thank you Dr. Hwang and
thank you for the opportunity to discuss the partnership
between our two companies. Cisco is committed to
collaborating with Hyundai, and we’re already taking the first meaningful steps together
on a hyperconnected car. Expertise in networking,
security, and IoT technologies are all necessary ingredients
to create connected cars capable of delivering a safer,
better driver experience for customers. Connected cars are
already becoming the norm, and Cisco is committed to
enabling this industry. To that end, Cisco’s established a dedicated connected car team. Cisco’s experience in
IoT is helping to deliver better experiences in connected cars today while also helping to design
the vehicles of the future. You will see some examples
of this in the Hyundai booth where we’re showcasing the integration of the car and the home. As well as taking service
to a whole new level with predictive maintenance
and autonomous driving to and from service locations. Cisco looks forward to a
bright future with Hyundai. – Thank you Mr. Peters. At Hyundai Motor, we have developed a dedicated operating system, an open-source spaced cloud
platform for connected car. This provides various
connected car services and can process large volumes of car data. We are already operating our expanding and expanding our technology alongside boosting the capabilities and reliability. Based on these technological developments, we will be in the position
to offer customers flexible and expandable
connected car applications. We are convinced that further
synergies will be created as we combine Hyundai Motors’
Connected Car Platforms with Cisco’s network technology. The collaboration between
Hyundai Motor and Cisco will provide a golden opportunity for us to take the next step
forward in developing new state-of-the-art
connected car technology that does not exist today. On this, Mr. Peters, can you tell us about the developments Cisco and Hyundai have worked on so far? – Yes, thank you. Cisco is committed to enabling connected car services with security to enhance driving experience
while increasing safety. This requires an in-vehicle
network architecture with internet protocols and technology for flexibility, for
scalability performance. We understand that security
is critical to our customers and Cisco provides robust security to address many connected
car attack surfaces. We’re also providing cloud-based security, policy management, application
enablement and orchestration. Cisco is pleased to be able
to showcase a first look at this Hyperconnected
Car Platform with Hyundai. – Thank you. Across our CES displays you
can see the technologies that we have developed in
collaboration with Cisco as well as the future
concept of the connected car foreseen by Hyundai Motor and Cisco. Right now, Hyundai Motor and Cisco’s team are preparing for the next round of technological advancements. These will include a service
that connects vehicles with the internet of things,
enhance the functionalities and capabilities via
over-the-air personalization and customization of
cloud-based connected cars. Just look around our exhibition booth to see some of these
developments envisioned through our concept
cars and demonstrations. In addition to realize the full-spectrum of connected car services,
we are developing an advanced vehicle network
and our own in-vehicle operating system and cloud platform. Finally, Mr. Peters, are
there any other aspects that would like you to draw attention to at the CES exhibition? – Yes, thank you. IT, ethernet, security, IoT technologies are all critical components for delivering the connected car driving experience for customers. This industry is evolving
faster than ever, and leading the next wave of change requires a flexible in-vehicle network that can evolve to provide full autonomy for more advanced assisted
and automated services. Many in-vehicle systems connected to various external
IoT devices exist today and it’s very important to have a reliable communication system that also has a high level of security. Cisco has deep expertise
and connectivity in security and we are excited to
join forces with Hyundai to enable the connected car
experience of the future. – I urge all of you to visit
the Hyundai Motor booth to look at our connected
car collaboration with Cisco and experience the future
of the connected car. Thank you. – Thank you, good job, good job, good job. (funky music) (action music) – [Narrator 1] Hyundai. – Thank you Dr. Hwang and Mr. Peters. Our rapid developments in
connected car technology will speed our progress
in a number of areas, especially autonomous vehicles. Last November, during AutoMobility LA we introduced our
Autonomous IONIQ concept. As you saw we are currently testing it on public roads here in Las Vegas. And as you can see, the
Autonomous IONIQ concept is a normal car, not a science project. It is a great looking sedan based on Hyundai’s new IONIQ platform. Although it has additional test equipment and screens for engineers to use, the core hardware is well-integrated into the IONIQ platform. Except for the self-driving part, the Autonomous IONIQ looks and performs like a production car. So how’d we do it? Hyundai’s autonomous development strategy was to build a system that met all safety and performance requirements without being overly complex. We also wanted our system to be one the average buyer could afford. One of Hyundai’s key differentiators is that we believe in
democratizing technology to make it widely available
to more customers. Autonomous tech is no exception. We don’t think you should
have to hit the jackpot in Vegas or spend $100k
on a self-driving car. Hyundai Motors Autonomous IONIQ platform uses sensors from our highly-regarded advanced driving assistance system called Hyundai SmartSense. HSS is a technology suite
with semi-autonomous functions that are pre-cursors to full automation. The suite includes
automatic emergency braking, lane-keep assist, vehicle
stability management, blind spot detection,
forward collision warning and more features that are available and are standard on the
production IONIQs as well. In addition the front mounted stereo cameras and lidars are used for fully autonomous
driving capability. As we evolve and integrate these functions with the rest of the autonomous system, we’re developing proprietary software that minimizes computing
power requirements. This allows us to keep overall vehicle power consumption very low. It’s especially important when mating the autonomous platform to an alternative powertrain like the IONIQ electric vehicle where energy efficiency is critical. The lower complexity of our system results in higher efficiency, which means we can deliver it at an affordable price point keeping these systems within the reach of the average consumer. Of course there’s still many challenges to overcome before autonomous systems will replace daily driving. Customer acceptance, regulatory issues, insurance concerns and
of course even more. But the promise of autonomous vehicles is a world free of
collisions and driving stress and we’re rapidly developing technologies to fulfill that promise. In the mean time, we’re
continuing to develop technologies that elevate
the driving experience, decrease operator stress to improve the driver’s well-being while on the road. Hyundai Motor efforts
to promote well-being began simply enough with our development of the world’s first interior
CO2 censor for vehicles. The sensor detects the build-up of CO2 in the cabin and automatically introduces fresh air to keep the driver alert. We’ve taken that concept much further. Our Silicon Valley Think
Thank, Hyundai Ventures has partnered with renowned
global design company IDEO. They envisioned a vehicle
that will help drivers foster optimum health and mental attitude while behind the wheel. The concept vehicle’s equipped with an array of biometric sensors that monitors and analyzes heart rate, breathing, driver fatigue,
emotional state and more. The vehicle can provide
useful health information, create different pre-programed moods and can react accordingly to what the embedded sensor’s telling. For example, when the sensors notice that the driver’s agitated, the vehicle will release a choreographed burst of outputs, a soothing scent, relaxing music and calming ambient light to reduce driver’s stress-levels. If the driver’s tired, the vehicle could automatically reduce the cabin temperature and adjust the seat to offer
more energizing posture. We believe that a more focused and health-conscious
driver is a safer one. And we intend on making
the customer’s experience in our vehicles an engaging
and an important part of their overall well-being. Along with our vision to become a full-range mobility provider, we’re also studying how people might conveniently travel short
distances without a car. Meet the IONIQ Scooter. This clever solution
evolved from Project IONIQ, our long-term research
and development effort to offer customers complete
freedom in mobility. Developers working on Project IONIQ recognized that EV customers
in dense urban environments might not have convenient
or affordable access to parking or charging stations
where they live or work. So they created a mobility solution to assist customers with
the first and last mile of a journey to and from their car. The IONIQ Scooter is
compact and lightweight for easy maneuvering. Its one-touch folding structure makes it easy to use and store. It can quickly be folded up and recharged inside the IONIQ Electric. As you can see, Hyundai
engineers are quite focused on how to best improve
our customer’s experience both inside and outside our vehicles. But mobility can mean many
things besides transportation. Sometimes getting from point A to point B involves doing something that most of us take for granted. It might be as simple as
getting up out of a chair, climbing stairs or moving
heavy objects across a room. According to a 2010 census study, more than 30 million
people in the US alone have difficulty walking
or climbing stairs. An additional 3.6
million use a wheelchair. Our final mobility solution on display at Hyundai Motor’s CES booth is designed for people like these whose mobility is severely limited, or those who need assistance accomplished everyday tasks. For them, mobility freedom represents something fundamental. Hyundai seeks to address
this pressing social need with an array of wearable robots. Exoskeletons that have the ability to get mobility back to people who would otherwise not be able to experience it. At CES, we’re presenting three different kinds of wearable robots. The first is the HUMA, which stands for Hyundai
Universal Mobility Assist. HUMA provides assisted mobilities support for the elderly in daily life and creates assistive torque to anyone with limited muscular power, allowing them to easily
move in their bodies. The second wearable robot is H-WEX, which stands for Hyundai
Waist Exoskeleton. It provides upper-body and hip support to prevent back injuries for workers lifting heavy objects. The third robot is the H-MEX, short for Hyundai Medical Exoskeleton. H-MEX gives patients with
lower spinal cord injuries the ability to walk on their own. Dr. Dong Jin Hyun is one of H-MEX’s lead developers. Please give him a warm welcome. (funky music) Thank you for coming today Dr. Hyun. Please tells us about the medical exoskeleton you’re wearing right now. – This is Hyundai Medical Exoskeleton, AKA H-MEX, which is able to provide full-spectrum mobility to paraplegics and other people with disabilities. It can move for them, enabling them to sit down, stand up, walk on level ground, and even climb up stairs and down stairs. – Hyundai Motors is
well positioned to study developing robotic technologies like these because of our work on
autonomous vehicles. Can you tell us more about that? – As auto manufacturer, we have a large amount of expertise in developing and manufacturing
mechatronics devices. Sensors, actuators, batteries, and other devices are key component, especially for autonomous vehicle. For making autonomous vehicle reliable, it is indispensable to
recognize environment, process large amount of data, and properly react. So same thing as for robotics. So thus we wanna bring out synergy in the development of
both technology together. As we strive for making
autonomous vehicle reliable, we have overcome, solved, many of the harder to
make this exoskeleton be safe, be functional for people with disabilities. – So Hyundai Motor’s expertise in robotics is matched by our
expertise in manufacturing and volume production. Can you talk a little about that? – That is a mostly exciting part for me. We have a skills, capability, to produce this exoskeleton in sufficient quantity. To truly make a big
difference in human society. Also as we continue to make a progress on this technology, we envision being able to provide this exoskeleton to
consumer at affordable prices. – This is such a fascinating time in the field of robotics at Hyundai. We’re finally realizing
the promise of robots to help people achieve
true freedom and mobility. Dr. Hyun, we look forward to seeing what your team is able to
do with these technologies coming up. Thank you very much for coming here today. – Thank you. (clapping) – The last of our devices we showed were all about getting our customers to and from their cars. So we thought, what if the transition between home and
transportation were seamless. What if we could combine
elements of your car, and your house so they became one space? Ladies and gentlemen please take a look at the Hyundai MobilityVision concept. – [Narrator 2] The day
might come soon enough. When you experience
this very special seat. It helps you work wherever you are. It leaves memories you
shared with your loved ones. Even the unexpected fun like this one. It keeps those things you want right beside you. And other times, it pretends like it’s not even there. It makes sure you don’t
miss what’s important. It knows that fun is
more fun with some music. And this seat can take you anywhere. MobilityVision. Presented by Hyundai Motor Company. – [Narrator 1] Hyundai. – In this concept you could step into a designated area of your house, your home office for example, and when you’re ready to go somewhere, to a meeting or an appointment, your mobile chair will transport you inside an autonomous vehicle that is literally attached to your home. The car is moving, but you
and the other passengers would travel in complete
comfort and safety without even experiencing
the sensation of movement. You could reach your destination without interruption or inconvenience, allowing you to be productive
throughout the trip. This concept on display
in the Hyundai booth is both autonomous and fully connected. It’s in constant communication with the infrastructure
in other cars on the road. Think about it. With all the cars
communicating in harmony, you may never need to
stop what you’re doing or be out of touch with your family or your office. Your point of origin, means of transportation and destination would be seamlessly linked. As our road grows even more connected a future mobility solution like this may be closer than any of us imagine. Our R&D teams are working on such concepts right now today. Hyundai Motors goal at CES 2017 is to show you our broad
vision for future mobility. You’ll see all these technologies we’ve talked about today
at the Hyundai booth in the North Hall of the
Las Vegas Convention Center. Please stop by. We have many terrific engineers and product specialists
available to demonstrate and explain each of these technologies. And we’ll be here for the next few minutes to answer any immediate
questions you might have. Thank you all for coming
to our press conference. Press kits are available
just outside the room and PR representatives from Korea, the US, the UK and Europe, are here to help with
any questions you have. We’ll see you at the show, and we hope you’re just
as enthusiastic as we are about the future of person mobility. Thank you. (clapping) (calm music)