Deep Orange Initiative/Collaboration Video


(Bob Geolas)
The Clemson University International Center for Automotive Research, or as we call it
CU-ICAR is really an advanced technology community and we create an environment where those in
the automotive and transportation industry can partner with research faculty and graduate
students and undergraduate students. (Suzanne Dickerson)
In our day-to-day interactions with the automotive industries, with various OEMís, and suppliers
up and down the supply chain, we find right now that this is a very exciting time. A lot
of companies are interested in trying new things. (Stewart Reed)
When we first started talking about this project, we were pretty excited that we could create
the same sort of scenario that happens in the California Advanced Studio and the engineering
headquarters somewhere. (Blair Taylor)
We here at Art Center wanted to combine more disciplines in the process of industrial design.
Sort of mix, get more of the business and more of the science into the artistry of what
we do here. (Dr. Paul Venhovens)
Deep Orange is really an initiative where we bring education, partnership with industry,
and research together. And this is really important in an educational institute like
CU-ICAR. (Robert Mau)
We can try something that a major OEM cannot do on a new car program and feed the learnings
back from things that we tried. (Dr. Paul Venhovens)
Our main focus in Deep Orange is really looking at sustainability in transportation. So we
are not only looking at fuel efficient vehicles or making vehicles more efficient and cleaner
in the future but we also look at the manufacturing aspects, how we can make products cheaper
with less environmental impact. (Robert Mau)
In the Deep Orange program, 13 people built a vehicle. (Dr. Paul Venhovens)
The current vehicle is a range extended electric vehicle. We basically gave them higher-level
targets of building a vehicle that is emission-free. It has a certain range; in our case it is
about 25 miles of emission-free driving on electric battery power. (Robert Mau)
It has a 350-volt battery pack that supplies the high voltage AC needed to drive the traction
motor. (Dr. Paul Venhovens)
It has a little generator onboard that still uses an internal combustion engine, but it
gives you the capability of driving 400 miles further. . . (Dr. Paul Venhovens)
Industrial origami is a disruptive technology. (Robert Mau)
We actually start with a flat sheet of metalósteel or aluminum. (Dr. Paul Venhovens)
The technology really allows you to build metal parts without actually using stamping
tools. (Robert Mau)
So you get rid of all of these bending presses, all of this fabrication tool. If you use the
industrial origami concept, one truck could have a dayís production at a major plant. (Dr. Paul Venhovens)
In the collaboration with one of our interior suppliers we decided to address the seating
topic. (Robert Mau)
These seats, for one thing, attach to the roof and it actually uses seatbelt webbing.
The way it distributes the load, it has the potential to be safer. Generation Y wants to be able to carry their
lifestyle with them, and the use of the handheld as the driving platform gives them that freedom. (Dr. Paul Venhovens)
And by doing this, we really saved a lot of space in the car and of course, costs. (Female Speaker)
The students in the graduate program at CU-ICAR have been working on this vehicle and they
have been working with a number of different industry partners. I think this is one of
the things that really distinguishes our academic program from any other in the country. (Dr. Paul Venhovens)
We are in the process of creating a prototype project every year showcasing technologies. (Robert Mau)
That is an experience that a student can gain here. (Dr. Paul Venhovens)
In the next two to three to four years, you will definitely see some of projects we are
working on in industry. (Male Speaker)
Think of how many other exciting things we can accomplish.