Alpha Automotive Electronic Solutions


– [Voiceover] Alpha is at
the forefront of developing solutions which enable
automotive electronics companies to meet their assembly, performance, and reliability requirements supplying a full line of
assembly materials technologies developed for power train electronics, peripheral vision and detection systems, in-cabin electronics, and
exterior lighting applications. The use of LED lighting
for automotive applications is increasing. LED daytime running lamps and brake lights have become commonplace
and some manufacturers are beginning to move to
full LED light clusters which include the headlamps. One of the challenges in LED assembly is combining assembly
processes and materials which deliver high-performance
and reliability along with minimal long-term
light output degradation. Silver center materials
deliver the highest levels of thermal and electrical
conductivity whilst offering the long-term interconnection
mechanical reliability effectively solving this issue. Alpha strives to enable the
industry to achieve its design, assembly, performance, and
reliability requirements by being at the forefront of development within LED assembly. Over the last decade, the
increase in electronic content in all passenger and commercial vehicles has been unrelenting. A feature which is
considered to be a luxury now is expected as a standard feature within just a few years. The integration of more
electronics into the vehicle cabin has started to drive
substantial miniaturization which has not been a priority in the past. Automotive electronics
designers are financially constrained by pressure from
OEM’s to reduce the cost of their systems due to
increasing raw material and energy prices. Alpha’s range of products
challenge the deployment of expensive SAC305 alloys with practical, lower-cost alternatives
for in-cabin electronics. Over the last 10 years,
a major growth area in automotive electronics has been in vision and detection systems. These have applications from
the simple parking sensor to the more advanced, such
as critical lane departure warning systems, active cruise control, and even auto brake systems. This is achieved by
integrating a complex array of cameras and sensors into
the vehicle’s periphery, which consequently delivers
two major challenges to the assembly process namely, these units need to be small and discreet to meet both weight and design
integration requirements as well as needing to
be robustly reliable. Automotive vision and detection
systems typically utilize highly miniaturized camera
technology which has come straight from the mobile device market. Alpha’s expertise in
designing materials for ultra-fine pitch
processing is coupled with the skill to provide the highest levels of electro-chemical and
mechanical reliability. Alpha is at the forefront
of developing solutions which enable automotive
electronics companies to meet their assembly, performance, and reliability requirements. As the electronic content
of cars increases, there is a growing problem
to find suitable locations in which to map the electronic modules. Consequently, some modules are subject to more extreme environmental stresses. One significant result of this trend is the need for electronics
to function reliably at higher operating temperatures. This challenge is made
more acute by the demand for longer warranty terms
which extends the lifetime which tier one suppliers need to guarantee the reliable function of their modules. It has been shown that the
ubiquitous SAC305 alloy cannot deliver the mechanical
reliability required in automotive applications
when subjected to operating temperatures of
greater than 115 degrees. If you are facing requirements
to build reliable products to operate at higher temperatures,
then it may pay dividends to consider other alloy
options such as Alpha InnoLot. Alpha has been developing unique solutions to enable tier one suppliers to meet their design and cost targets
with novel solutions which deliver the lowest
total cost of ownership. (syncopated jazz music)