πŸ“± We’re Always Working on Shaky Ground | Indie App Developer


Hey this is the Daily Overpass, my name
is Eric and I make apps. Now today, let’s talk about how we’re always working on
shaky ground. This morning I read an article on the Forbes website that was
published a few days ago about the shooting at YouTube a few weeks ago.
It was called demonetization in YouTube or something like that.
I’ll put a link to it in the comments. But it was a really good article all
about how there’s a sense of entitlement about YouTube demonetizing some
people’s videos when they work very hard on them and they feel
like the ground has been pulled up from underneath them, but I mean, one
person obviously took it more seriously than others because they
went in and started shooting at YouTube. But it was all about the sense of
entitlement and all this kind of stuff, and I thought it was a really good
article, a very good commentary, especially for us as app developers
because a lot of what we do, we don’t really know, I mean we are at the beck
and call of Google a lot of the times too, or Apple or whatever, app 11 or
whichever ad network we happen to be using, and a lot of times I get emails
from people saying AdMob has disabled me or they’re
limiting the amount of money I can make – all this kind of stuff. What should I do?
We could talk about a few different things – how to get your users up and
get downloads up, everything like that, but sometimes
we are on we are shaky ground, there’s nothing more you could do, you
have to try something else, which is not really very good. Every time I show you guys my revenue, and I’ve done it a couple
times in the past where I say how much I’ve made on the different ad networks,
everything like that, part of me hesitates because I don’t
want you to think that it’s easy to do and also that it’s
permanent. One of the things I’m always conscious of is that
that could go away at any point. I left a stable, secure job, well as stable
and secure as jobs could go, to do something on my own where I realized
that I’m on shaky ground all the time. The app market could go away, my ads could stop making me money, lots of
different stuff could happen. The same was with youtubers and
stuff like that, you know. It doesn’t always go up and up and up, there’s
gonna be peaks and valleys, and Google could change their mind at
any moment. And all the time I think about the digital, I’m old enough to
remember – well we’re all old enough to remember, photos, you know, film.
But when we had photo mats and everything like that, you’d take your film
in to be developed and entire industries were disrupted by the digital
camera and industries are being disrupted all the time. When I
worked in the corporate environments I worked with a lot of people who thought
their jobs were totally safe and secure, and there have been times where I saw
mass layoffs or a lot of redundancies go through, and people were
just not prepared that the rug was swept out from underneath them
and they thought they were on safe, secure, solid ground, but nobody is.
Because things could change all the time. One of the things about working for
myself is I realize this and I know this at all times. Always trying to
learn, always trying to improve, always trying to think, what’s going to be next?
If this fails, where do we go to next? A lot of times I say, somebody asked
a few weeks ago, why don’t I just focus on passive income? And I’m so
glad he said on passive income and not just apps, because we don’t know if apps
are gonna continue to make money. I mean, hopefully they will – I’ve got a lot of chips on the table and that’s what I’m
putting most of my energy into, but I’m also very aware of the fact that some new technology could come along and we could be doing something
else. It could be a new platform that’s more open than
Android or the app store, sorry Google Play or the App Store. Android is pretty
much open and I always have to realize, and you always have to realize
too, that we are operating on shaky ground.
The nice thing about taking control of your future and actually embracing
the fact that we work on shaky ground that there is no safety net underneath us, that we’re always ready
to fight if we have to, we’re ready to go out there and find a job if we need to.
We are always prepared and we’re always trying to be marketable and always
trying to be ready for the worst to happen. Whereas if we were nice fat and
comfortable working in a big office we might not see it coming before it hits
us and we’re just completely out on the street, unskilled, not ready and
just talking about how unfair it is. So anyway, I guess I’ve been a bit negative
today, it’s just kind of my thoughts today, what do you guys think? What do you think about the future of the app market for one? Do you
think it’s gonna keep going on for ever and ever? Do you think it will evolve like
the web has evolved or do you think that something new will come along?
Like machine learning, something like that. In 5 years time all of our apps are gonna look old and outdated I imagine, but you know there’ll
be something new that comes along, probably still be mobile phones though –
that’s just too convenient, at least in my opinion. So what do you guys think?
What do you think the future brings? Anyway, that’s it for today I’ll talk to
you tomorrow.